DJ Sterling Golden talks about the nightlife as a DJ, 320 Entertainment, ‘The Sterling Perspective’ podcast, and more!

Interviews / DJ– It has been a busy month for Internet Hollywood with all of the new stories that have been coming out and the thought of it slowing down doesn’t look like it’s in view when exploring the life of more talented people from all over the states. I recently came across DJ Sterling Golden’s awesome page over Instagram and gave it a follow. We later had a discussion and set up a small interview to get the inside scoop on everything that was going on in his career. He kindly opened up to all of my questions and gave me all of the answered I needed. I hope you enjoy reading the interview!
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~*~*Interview /w DJ Sterling Golden*~*~
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Internet Hollywood: What’s up Sterling?! I apologize for the delay and piecing together these questions for you to answer. I’m sure a person that puts in a lot of work like yourself could understand how busy things could get when the grind is on full swing. But it’s a great pleasure to finally be able to chop things up with you for the very first time. I appreciate the love you been showing us through our social media plans and I’m happy to finally return the favor in full. Before I dig deeper into your life as a DJ I would like to start off with a more common way that’s known when we first do interviews with people we haven’t done interviews with before. For the people that don’t know, could you give them the background story on who you are, where you from, and what you do?
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Sterling: My guy, I know how rabid this daily grind can be. it’s all good. Choppin’ it up with you and the Internet Hollywood squad is always well worth the wait. As far as background is concerned, it’s really the story of someone who was fortunate enough to live the life he’s always imagined for himself. Cambridge, Massachusetts born, Somerville raised. My family and I lived in the Winter Hill section of Somerville through most of my boyhood. We literally had no idea we were living there during the era of James “Whitey” Bulger and his reign over the Winter Hill Gang. No idea whatsoever. I simply went to school every day up the street from my house, went home, kept to myself largely, as most everyone in my immediate family did. I could not get over it when I learned of what was going on in our area that entire time, unbeknownst to us. Here is what I did know, though: I knew early on in this life I’d somehow end up in the arts industry: I had the desire for it, but really didn’t know how I’d get my foot in the door or in what capacity. Throughout my life, I have held an appreciation for all things larger-than-life. The stuff that appealed to so-called “normal” kids, I didn’t fuck with it. I kind of lived in my own world (you could argue I stlill do, to be honest): my viewing habits after school was reruns of Spider-Man. My sports entertainment idol was – and is – Hulk Hogan, the original “Sterling Golden.” The band that first turned me on to music was The Hottest Band In the World, KISS. I rejected anything that didn’t transport me away, figuratively, from everyday life.
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Internet Hollywood: It isn’t much of a secret to people in Boston that you play a key role in the nightlife as a DJ and it has been that way for quite sometime now. Seeing things through your eyes must come with stories that people could only share that’s been in your shoes. Where does the journey of becoming a DJ begin and what ignited the spark that motivated you to to make it a career?
 

Sterling: I’ll say this, nightlife was a huge fascination of mine as a boy. My mom and dad kind of brought the experience to me, thanks to having the Thank God It’s Friday soundtrack in their record collection. Everything about the album made my senses pop, from the stunning imagery on and inside the cover to the uplifting disco sounds that lived among the dust and grooves. After that, I knew one day I was going to find myself in that world. 25 years later or whatever it was, I was still trying to figure out my shit, I was dealing with a mentally abusive relationship with a young lady I cohabitated with. Every day it seemed to get worse; she’d call me “useless” and always found new ways to take shit out on me. My depression was out of control and I started trying to fix it by eating damn near anything and everything I could. Pretty sure I was the local burger joint’s favorite customer back then. My “peak” weight, if you want to call it that, was 320 pounds. I felt trapped in this situation, and yet through it all I knew two things: “I’m depressed. And one day, I won’t be.” I realized something important about depression: no matter how in deep you think you are, you are not alone. I realized it was okay to reach out to loved ones and talk about what I was going through. Through their unwavering support, and the inspiration I found from the music of artists like M.I.A – who has an incredible story steeped in fearless activism, game changing artistry, and standing for truth over clout – I soon discovered the courage within myself to finally get out of the relationship, move out, and find my path in this life. My journey began thanks in large part to the great promoter Anderson Lynne Mar. It was Anderson who opened up this world of business of music, arts and nightlife to me, the one who encouraged me to make DJing my first stop on said journey. I started out behind the 1s and 2s in 2009, live DJing at various night venues in New England for as little as $25. I started out by holding down a monthly party experience titled LEGACY, a “music genre equality” celebration I curated on my own, encouraging people from all walks of life to come together under one roof to live life on the highest level. I found my way into radio about a year after that, and 16 years after I had discussed having an internship at JAMN 94.5. The old UNregular Radio station is where I got my start in that world, as I continued DJing at venues like Rise, Good Life, Great Scott, the Model Cafe and others. I eventually earned two “Best DJ” award nominations and decided after a few years to see what else I could do out here. I spent a few years with the old WEMF Radio, hosting shows from Fridays to Mondays to weekdays: this is where the Sterlingtology Livemorning show was born. I was also writing and hosting shows for Dirty Water Media, and was promoting events under my new imprint 320 Entertainment, which I had founded right after I called it a wrap with DJing. Moved to Campinas, São Paulo (southeastern Brasil) for a short time and then returned home, becoming a part of Boston Free Radio…aaaaand many tequila shots later, here we are today.

 

Internet Hollywood: When did the idea of 320 Entertainment came to mind and what was the purpose of its creation?
 
Sterling: The story of 320 Entertainment starts in January 2015, named after that “peak weight ” I spoke of earlier, at my lowest life’s moment. The “320” signified to me, a time when I had to lower my shoulder, believe in myself and work harder than I ever had to level up. Whatever you do, you’ve got to do it with passion. This is what separates the greats from the ain’ts. The ides was for 320 to be a brand that represented the humble, hungry creators who wanted to present their works on a grand stage, from music to fashion to visual art. We’ve been very fortunate since our inception: 320 Entertainment has promoted everything from live concert events to nightlife experiences like the outer space-themed KNTRL party at ZuZu in Cambridge, to the successful POSE Social Mixer & Fashion Show with Makuwa Swimwear, during Boston Fashion Week 2017. To this day, the number 320 reminds me there are artists out here who respect hard work, each with a unique story to tell and life goals of their own to achieve. Through faith and consistent hard work, you can become greater than your “lowest moment” situation and fully realize your greatest potential…and beyond. You never stop scaling new heights once you connect with the finest version of yourself.
 
 
Internet Hollywood: I’m sure the experience of a DJ that’s been doing it for 10 years comes with major lessons that had to be took into consideration to avoid chaotic environments that could possible harm or severely damage everything you worked hard to build. What were some of the most important lessons you learned as a DJ and what mistakes would you say most upcoming DJ’s make that’s important to avoid when starting off in their careers for the first time?

Sterling: By far the most important lesson I learned as a DJ early on was the importance of becoming one with your audience. Yes, it’s true you are essentially the “Lord of the Dance” behind those decks; however, what we really have here is a shared experience. You are providing the soundtrack for a night of everlasting memories for the folks beautifying the dancefloor, and thus you’ve got to feel out the vibe of the room, become one with it, as said earlier. I think of the experience of DJing kind of like sex: no matter what the size of your gear is, it all comes down to what you can do with it and how well you are connecting with those you are here to please. Once you hit that highest level, when that thundering pulse intensifies from the PA system, until it reaches that moment when it explodes into intense, indescribable euphoria and you see the ladies and fellas reach their most stratospheric vibe right along with you? Brother, there’s nothing like it in this world. The art of the LITuation.

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Internet Hollywood: You hosted the Sterlingtology Live morning show that spanned over 650 episodes. It was also said by your peers that the show featured interviews with KISS legend Bruce Kulick, Boston Music Awards winners STL GLD,Playboy alumni Carrie Stevens and many more people. What made you want to branch off into learning the stories about others and what could people expect from you when it comes to the awesome things you do for the community of talent?
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Sterling: It really started with my first show, Legacy Radio, in 2010. My first guest in that series was an award-winning Boston R&B sensation named K’Loni Sky, who I am still close with to this day. I remember when we first connected, it was after reading a social media post K’Loni shared in which she stated she was “looking for a miracle.” Upon meeting her, I found her backstory so inspiring I decided I wanted to make on-air interviews a regular feature on any radio show I did. It took me a few years and several different show ideas to find a consistent platform for artists but I found Sterlingtology Live to be the one. We did that from 2016 to 2019, across two radio stations (WEMF and Boston Free Radio) and 650 episodes. The show itself evolved from being kind of a pop-driven, glossy show mired in celebrity gossip into a sturdy platform presenting real stories, real news and a mission to uphold truth unapologetically in our programming. Let me say this, along the way we had some tremendous chop sessions on that show. You mentioned Bruce Kulick, STL GLD and Carrie Stevens and they surely are among the best, but I also must shine a light on Akrobatik, Mei Ohara, Fans of Jimmy Century, DJ Tyga 784, Bruce Prichard and Afrikan Boy, among many more. Some of the most compelling conversations I have ever held down on-air. Sterlingtology Live is now resting on the proverbial shelf. For now.
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Internet Hollywood: You’re a pretty impressive person and I salute you for all of the hard work because it doesn’t end with the questions above. You also have your first ever podcast coming up called The Sterling Perspective (premieres June 21 on the BFR Podcast Network) with Tiara Life, Jon Afrobeats and Whitney Otte. What could you tell us about the show and what could we expect from it when the show finally launches?

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Sterling: Well to keep it 100, podcasting is something I avoided for years. Initially I didn’t believe in the format. I was a live radio guy. I used to think, who wants to hear something canned? Boring! Or so I thought. I was super late to the podcast party but I finally checked a few out last year that ended up resonating with me. In time I was finding myself listening to podcasts on the go more than music. So I started to think about what I could do on such a platform. At the same time I started to feel Sterlingtology Live was being taken about as far as I wanted it to go. So the decision was made to end the morning show and transition into Boston Free Radio’s Podcast Network.  The title of the show, The Sterling Perspective, is borne out of a book project I had been working on. The idea was “tales from after dark and how to reach Golden career success.” One day that book will see the light of day; sadly it’s had some false starts and a few delays. Now, with all that said, an extension of this project was to also start up a companion weekly podcast that would initially start out as a PR vehicle for said book, and then take off on a direction all its own. I decided there’s no reason the podcast idea can’t stand on its own, and here we are today. The goal of The Sterling Perspective podcast: to go straight to the heart of the moment’s hottest trending conversations and deep-dive on tales from the old school – all through the shades of Sterlingtology and if you’ve ever been behind these shades, you know how crazy things can get. Conversations hotter than a two-dollar pistol. I am super proud of The Sterling Perspective‘s squad as well, the team of tastemakers who will be joining me in conversation every week. My bud Jon Afrobeats, socialite extraordinaire. Jon’s a conscious old head who respects family and hard work. Trusts his dopeness. The self-described “Afrobeats Mayor.” Also appreciates a good tequila shot as much as I do. Whitney Otte: what a dope artistic soul she is. Whitney is an acclaimed freelance editorial photographer and creative director working with fashion brands, creatives, and businesses seeking social media content. You may have seen Whitney’s work in the past within Vogue Italia. Above everything, though? Whitney is a dedicated young mom who believes in self awareness and helping her clients turn their artistic dreams into a reality. Finally, you’ve got Miss Tiara Life. Man, what can I say? I’ve known Tiara for five years, since the Dirty Water Media days. Renowned socialite, host to VIPs, a respected influencer and entertainment aficionado. Tiara is someone who knows how dope she is without anyone’s validation. Most of all I am grateful to call Tiara a friend. Funny thing: on the first night I met Tiara I said one day we’d collaborate…and now, here we are with The Sterling Perspective. I cannot imagine a better crew to disrupt the world of podcasting with. “Welcome to the show,” indeed.
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Internet Hollywood: With all of the incredible things you done in the past and the many things you have in store for the present, it is only reasonable to suggest the plans for your future is far bigger than what many people could see. So with that being said, what are the main goals you are hoping to fulfill this year and where do you hope all of the hard work you are putting in now takes you in the future?
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Sterling: Real G’s never reveal their next move, my guy. No announcements. I fall back and put in the work, going as hard today as I did when I started 10 years ago. Keep it locked on my future and you’ll see what I unleash. The first decade of Golden career success is a wrap. Onward and upward into the next.
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Internet Hollywood: Thank you so much for the interview, Sterling. Keep up all of the amazing work. I look forward to writing about you more in the future.
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~*~*Photos*~*~
~*~*Links*~*~

STERLING GOLDEN SOCIAL MEDIA:

Instagram: @djsterlinggolden

Twitter: @DJSterlinGolden

THE STERLING PERSPECTIVE:

Instagram: @TheSterlingPerspective

Twitter: @TSPshow

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